• The Festive Season: Perfect for Matchmaking?

    Is the Festive Season the Perfect Time to Engage With a Matchmaker?

    Christmas can be a difficult and sometimes emotive time for singles, particularly if not being part of a couple is relatively new to you as you have become single recently — maybe through a breakup, divorce, or bereavement. A sense of dread can begin to creep into your life as the clock ticks down to December and on to Christmas itself.

    It doesn’t have to happen however, and help is at hand if needed. The start of winter after we put the clocks back and the run up to Christmas can be a popular time to do something about finding a new partner. It is perhaps the little spur you needed to set aside the time to research what you need to do to bring a potentially wonderful new partner into your life and become a couple again.

    You might well have wanted to do it dozens of times, but it is the sort of task that is easily put off or overlooked, especially if you are in a demanding career or are busy with family, but Christmas approaching can be the catalyst to act and many do. There is not a more popular time for joining a dating service than the winter, perhaps as more time is available with the longer evenings, and the opportunity to spend time alone and catch up with the tasks that you seriously meant to undertake earlier in the year.

    What Dating Options Are Available at Christmas Time?

    Whether you opt for an online service, a dating app, or a personal matchmaking company, winter is a busy season for all, as many new members join with the goal of finding a partner in time for Christmas and starting the new year with hope and optimism.

    In these days of uncertainty within the dating world, especially with online services and dating apps, due to the crime rate, fake profiles, and scammers, most interested parties will research very carefully before committing, and those who are well informed will want to be reassured before considering joining an online service. Finding that reassurance may well be difficult in 2024 and beyond, as the problems highlighted above don’t seem to be improving or really solvable by the online services involved. The level of automation needed to make a profit, and the sheer number of joiners, are probably the critical factors behind that.

    What Are the Implications of Using an Online Dating Service?

    The burgeoning crime rate linked to internet-based dating, is one of the fastest growing of all in the UK at the present time. The numbers of fake and fraudulent identities involved - said to be more than 3,000,000 in the UK alone - and scamming, which according to The City of London Police cost daters £92.8 million in the year up to October of last year. More than £300 million if social media cases are added in as well.

    There were 8,036 cases reported to the National Fraud Intelligence Bureau (NFIB), with the average cost per victim placed at £11,500, and romance fraud is one of the top 5 types of crime reported to Action Fraud currently. The largest case in the UK last year saw Cieran McNamara jailed for 7 years at Chester Crown Court after he manipulated 4 women out of more than £300.000 — a huge amount of money.

    The burgeoning crime rate and lack of safety is the reason that so many people have defected away from dating through the internet, or through smartphone dating apps in recent years, and have rushed back to the more trusted medium of personal matchmaking to find their potential partner — and who could blame them.

    Is Personal Matchmaking Safer Than Online Dating?

    Personal Matchmaking has been around in the UK for hundreds of years, with the first dating agency having opened its doors in London in 1705, and has been trusted and utilised in the past by people who simply could not afford to have their photographs, or sensitive personal information visible on the internet. People such as celebrities, captains of industry, politicians; both local and national, business owners, and high-profile academics such as university lecturers or head teachers, have all used the service. But for those of us who have grown up with using online dating or dating apps, it may well have been something that they have not fully understood or known about in some instances.

    Perhaps they are still not fully sure, but in recent times, popular TV shows have highlighted the work of personal matchmakers. Shows like Married at First Sight, Love Island, Naked Attraction, Perfect Match, Millionaire Matchmaker, and Love is Blind, have led the way of highlighting and publicising the work of matchmakers. They have created a lot more awareness of this type of service, how it works, and the many advantages using a matchmaker has over sitting at home trawling through hundreds, or maybe even thousands of often badly written profiles, not fully confident of how to successfully progress things and actually meet people via online services.

    What Over 50 Dating and Matchmaking Services Are Available?

    Avenues Dating is a senior dating agency, specialising in professional matchmaking services for the over 50s. We have been around a long time, since the early 1990s — so we were established long before any of the online dating companies, who came into the UK in 1997 and beyond.

    At Avenues, we have chosen to concentrate on the extensive and fast growing over 50s dating marketplace, and so focus exclusively on people in their 50s, 60s, and a little older in some instances. But, if you’re under 50, then our sister company Matchmakers Dating is the one for you, and concentrates on clients and potential clients aged 25-49, providing similar memberships and pricing to Avenues, but for younger people. The team at Matchmakers is available on 0800 644 4160, and again from 9am until 9pm most days.

    So, why not allow us to take the mystique out of personal matchmaking and how it works? We are absolutely confident that we can get a result for you, and although that can never be absolutely guaranteed, on average we change over 50 lives each and every week.

    Taking the Next Step: Joining Avenues Dating

    November and December, including the run up to Christmas, are very busy, yet exciting times here at Avenues. Our busiest months of all are usually January and February — January for those who have made a New Year’s resolution to find love or love again, and February for those who have an eye on St Valentine’s Day, which is always wonderful to share with someone special, and is the peak of our year for new joiners. Now is the perfect time for you to learn more about personal matchmaking, how we run things, and what opportunities are available to you. It is also a time when our team of Membership Advisers and Matchmakers have the time to talk about our matchmaking membership options and which might be best for you, without any sort of obligation or compulsion to join. We’d be delighted to put you in an informed position so that you can decide for yourself if matchmaking and finding a partner through Avenues might be of interest, and something you would like to try.

    Why not contact us today about becoming a member and utilising the exceptional talent we have within our matchmaking team, to change your life and introduce you to the soulmate you have always hoped to find? We are happy to give you an overview of the dating industry and the distinct options that you have. That opportunity is not on offer with many companies, but we will endeavour to talk you through what we provide. Our initial advice is always completely free of charge, so let's speak soon on 0800 644 4170. We look forward to hearing from you!

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