Face-to-face introductions to genuine men who have been interviewed, verified and are looking for the same thing you are.
By your 50s you know who you are. You've built a career or a home, often both. You may have raised a family, come through a divorce or lost a partner. You know what matters to you, and you've very little patience for anything that wastes your time.
That's often why online dating feels so wearing. Avenues Dating is a personal, offline matchmaking service exclusively for people over 50. We begin with a relaxed, confidential conversation, meet and verify every member ourselves, and introduce you face to face to genuine men who want a real, lasting relationship. No swiping, no strangers, and a real person on your side at every step.
Women come to us at every stage of life after 50. Some have recently divorced and are ready to start again. Some have been widowed. Some have spent years focused on a career or a family and now want something for themselves. Many have simply had enough of trying to do it alone.
What they tend to tell us in that first conversation is remarkably similar.
Widowed, or in your 60s? Our pages on dating for widows and widowers and over 60s dating are written with you in mind.
Everyone we introduce has been personally interviewed by our team and has shown photo ID. He's single, he's who he says he is, and he's told us in person what he's looking for.
There's no public profile and nothing searchable. Your details are shared only with someone you've agreed to be introduced to, so colleagues, clients, neighbours and your own children won't come across you online.
Your matchmaker takes the time to understand your values, your lifestyle and what you want from the years ahead, and puts forward introductions with that in mind. An introduction goes ahead only when you're both interested.
Your matchmaker does the searching. Instead of an inbox of messages, you receive one carefully chosen introduction at a time.
If you've searched for mature women dating sites, you'll have found plenty, and plenty of women try them. Many who come to us have, and found the same things: messages from men who weren't who they claimed, conversations that went nowhere, and too many evenings spent screening strangers.
Sadly, women over 50 are also a frequent target for romance fraud online. With Avenues, you never message anyone you can't be sure of. You see a written profile first, photographs are exchanged once you're both interested, and then you meet in person, somewhere public and at a time that suits you.
Whether or not you decide to use a matchmaker, this is the advice our team gives most often.
A partner to share everything with, a companion for weekends and holidays, someone who keeps their own home: all of these are reasonable, and the right man will be glad you were clear.
Grown-up children, a career you're proud of, a home that's yours, an ex-husband, a late husband: none of it is baggage. It's the life of an interesting woman, and it's part of what makes you good company.
You've had decades of practice reading people. If something feels wrong, it usually is. Never send money to anyone you haven't met, however convincing the story.
Coffee or lunch, in daylight, somewhere you know. Tell a friend where you'll be. If it goes well, there's plenty of time for dinner.
First meetings can be a little awkward for everyone. Nerves usually settle after the first few minutes, and some of the best relationships start with an introduction that seemed only "nice" at first.
Find out more about how it works
A free, no-obligation chat with a Membership Adviser, by phone or in person. This isn't a sales call; it's a conversation.
If you decide to go ahead, we create your private profile with you and complete your ID and verification.
Your dedicated matchmaker looks for compatibility across values, lifestyle, personality and what you each want from the years ahead.
You see a written profile first. The introduction goes ahead only when you both want it to.
After each introduction we talk it through, and your feedback shapes the next search.
Every member of Avenues is personally interviewed and must provide photo ID (a passport or driving licence). Members also consent to background checks and agree to our code of conduct. Your details are held privately and are never published or searchable.
We can't promise love, and no honest agency can. What we can promise is that everyone we introduce to you is genuine, interviewed and verified.Read what our members say
Yes. Every man we introduce has been interviewed by our team, is single, and has told us he's looking for a genuine, long-term relationship. We don't accept members who are looking for anything casual.
Everyone's preferences, including age, are talked through in person when they join, and an introduction goes ahead only when both of you are interested. Your matchmaker looks for someone who wants the same stage of life you do.
Most of the women we help feel exactly this way at first. Your matchmaker will talk you through each introduction before and after, and there's no rush at any stage.
Completely. There's no online profile and nothing searchable. Your details are shared only with someone you've agreed to be introduced to, and only once you're both interested.
No. Avenues is a personal, offline matchmaking service exclusively for people over 50. There's no public profile, nothing to browse and no messaging strangers. Every member is interviewed and ID-verified, and every introduction is chosen by a matchmaker and takes place face to face.
Yes. Avenues welcomes men and women over 50 who are single and looking for a genuine, long-term relationship. Every member, men included, is interviewed and ID-verified in exactly the same way.
Membership is discussed openly in your free, no-obligation consultation, once we understand what you're looking for.
More questions? See all our matchmaking FAQs
There's no pressure and no obligation. A relaxed, confidential conversation with one of our Membership Advisers is all it takes to find out whether Avenues is right for you.
Request your free, confidential consultation
Or call us on
0800 644 4170.
A real person will answer.
0800 644 4170
