• Expert Membership Advice for the Over 50s

    Professional Membership Advisers Can Help You Today With Expert Advice.

    Our dating agency consultants around the UK help you through all our processes in finding you the perfect partner through our personal matchmaking services.

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    Having joined Avenues in early 2014, Liz is very experienced within dating and matchmaking services and takes a totally professional approach to her role as a Membership Adviser. She is intelligent, personable and very caring. Liz understands how important it is to take time when engaging with new clients and discussing how the Avenues matchmaking service can be a better alternative to regular online dating, offering a more supported and secure way of searching for a new partner. Liz understands that particularly people who are more experienced in life, will prefer a mature dating service where their personal and private details are kept private, rather than as with typical online dating, where profiles and other personal information is readily accessible to anyone on the internet.

    Liz is particularly proud of the work we do at Avenues in keeping our clients as safe as possible, with vetting protocols for everyone we would recommend to you as our valued client.



    Jenny is passionate about discussing the Avenues personal introductions service with you.

    Prior to joining Avenues, Jenny gained her people skills from having worked in the travel industry for many years and still enjoys meeting new people in her role as a membership adviser. Jenny is genuinely a real people person and a very good listener. Engaging in conversation comes naturally to her; she puts others at their ease with her caring and compassionate nature.

    Born in London and now living in Surrey, Jenny has a grown-up son. Having been widowed and a single mother herself, she knows all too well how life can be turned upside down in a flash. Jenny is now happily in a relationship and firmly believes ‘you too can find love once more’.

    Jenny knows how important the interviewing and vetting of individuals is, in providing peace of mind for our clients when meeting new people. Her advice to those searching for love is that if the person you are meeting is genuine from the start, there should be no surprises down the line. She looks forward to hearing your story…




    Sarah entered the realm of personal introductions and matchmaking way back in 2006, moving from a senior management role for a quintessential British retailer. During her long dating industry career within the Dating Options Group, Sarah can draw on her former experiences of working as a matchmaker and matchmaking manager when advising as to which of our membership options might best suit your needs.

    Having become an expert in dating and matchmaking, Sarah maintains a true passion for the life changing work we do in helping to bring couples together who would most likely never have met, but for the matchmaking service that we provide. With a genuine interest in people, their stories and their futures, you will find Sarah easy to talk to. With her own experiences of life’s ups and downs, she is a great listener and understands the power of taking a positive approach when seeking a new partner. Sarah values integrity and kindness and demonstrates these qualities daily when advising our new clients about our dating services.



    Kerry has become somewhat of a star within the world of dating and personal introductions since moving from her career in recruitment, back in 2006. Kerry’s tireless work ethic, high emotional intelligence and critical listening skills are just a few of the qualities that her clients benefit from during their search for love.

    Kerry’s excellent knowledge of the dating world, devotion to her clients and friendly demeanour, all ensure that you receive the best advice possible in deciding which of the Avenues’ memberships options would best suit your needs. She cannot wait to help more single people find long term happiness in a long term, committed relationship, through our friendly and professional matchmaking service.




    With a real passion for providing a very personal and professional service, Natalie - or Nat as she is known to her friends - is a bubbly, positive, caring and compassionate person. As a true romantic, Natalie loves her role as a Matchmaker as it gives her the opportunity to bring people together. Natalie found herself single again at the age of 33, after a 15-year relationship. Today she is happily in a relationship and engaged to be married to her partner. She is a true believer in everything happening for a reason. She encourages her clients to be open-minded, honest with themselves and others and sometimes to look further than just a photograph, for that very special person who might just change their life forever.

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    Karen Perkins

    Dating Coach

    Meet Karen The Over 50s Dating Coach

    Helping You To Date Successfully

    Expert in dating here to help you in finding a new partner.

    Meet our Dating Coach, Karen Perkins. We know that the world of dating can be daunting at first, particularly if you’re new to it after a long relationship. Sometimes we hear it described as a ‘dating jungle’ and to guide you through it and get you up to speed with any potential pitfalls, it can be really useful to speak to a professional Dating Coach. So as part of your joining package with Avenues, we are delighted to say that a free consultation with one of the UK’s leading dating experts Karen Perkins is all included for our Diamond Level members.

    Karen will call you or be happy to have a Skype conversation if you prefer and provide a whole hour’s worth of advice, hints and tips to prepare you for your dating experience and follow that up with her written recommendations for you, according to your own specific circumstances.

    Karen has a wealth of experience in the dating marketplace and has some vital pointers and tips that can help achieve success in that pursuit of finding a perfect partner. She has thoroughly tested out that world of internet based dating, how it works and understands why so many people are now seeking a better solution to finding their special someone. Karen is also an expert in dating over 40.

    Fall In Love With Yourself And The Rest Will Follow!

    These days the world of dating can be a tough one to thrive in, especially if you’re new to it. The BBC and national press have recently highlighted many of the problems, so it is not surprising that many of the people that I meet have issues.

    “I only meet players”.
    ”Everyone I meet has excess baggage”.
    “I just want somebody normal, but like George Clooney or Harry X obviously!”.
    “Am I too old to start dating again?”.
    “What do I wear?”.

    My dating coaching helps you get yourself on the right track, to step back, take the time to reflect and think about what you want, need, and the kind of relationship you’d really like. There are lots of choices!

    There really isn’t any need to dash straight back to a copy of Mr or Mrs EX, or settle for “they’ll do!” We’ve been there and done that and if it didn’t work out it’s probably best to not go there again.

    Working with me and by using Life Coaching tips and techniques you’ll uncover what or who you are really looking for then get a plan to achieve it.

    I’ll provide lots of practical hints and tips too:

    Safe dating…and how to weed out creeps first.
    Juggling your family or your ex and your new romance.
    Getting yourself ‘ready to date’.
    Flirt coaching or dummy dates!
    Dating after divorce.

    Date coaching, like life coaching I believe gives you a real opportunity to explore first of all who and what you are looking for, to practice exactly what you want to achieve and how you’re going to get there, plus help build your personal confidence to the right level to believe in yourself and to really begin to enjoy meeting people and dating again. Even if it’s all brand new!!

    And my first consultation is completely free as part of the Diamond membership package with Avenues Dating, so get in touch and join today. As together we can achieve SO much. Karen’s advice and feedback is included in the Avenues membership package and make it outstanding value for money, so if you are looking for a company, where customer service and care still matters, where integrity, value and transparency of service are our watchwords, then contact Avenues Dating today by clicking here to join, ringing us on freephone 0800 644 4170 or emailing us at [email protected]