How Over 50’s Dating Works

Learn about how we operate and how over 40s dating works with Avenues.

The Avenues Difference

Avenues was launched in the 1990’s, way before internet dating appeared in the UK and is a personal matchmaking service, a world away from connecting with strangers through the internet. It is a highly personal and very human service that centres around you, working with an experienced and professional Personal Matchmaker, who will get to know you thoroughly and perhaps as importantly, will get to know too, the type of partner you would really suit you. It is also very confidential and private, with you being supported throughout by your Personal Matchmaker and treated as a highly valued individual rather than just a profile name or number.

The Opposite To Online Dating

Most of our clients come to us and say that they have already tried online dating, but because of bad experiences or safety fears they realise that it's not for them. Fake profiles, fraudsters, violence, blackmail, extortion – sadly, we have heard it all. Operating in very different way, here at Avenues we get to know you very well through an depth interview process that enables us to then capture the real you in the professional dating profile we will draft for you together with your photographs. After this, we begin an extensive search of our data base to connect you with individuals that we feel will fit really well with for a potential future relationship.


Your profile and photographs are always totally private between you and your Personal Matchmaker, they will never be seen on any public website and only shared with carefully vetted members with whom we think you may have a connection and on some membership levels – only once you have said yes to their profile first.

An Extensive Membership Database

All of our members will have been personally interviewed either face to face or by Skype/telephone and vetted to ensure that they meet our strict membership criteria. We set the bar quite high to ensure that Avenues has the quality of an exclusive members club and we know every single member personally, so that we can recommend you to others of similar backgrounds to your own. Almost all of our members are comfortably off and you will see that careful thought and planning has gone into every match by your personal Matchmaker, one of the reasons that we have enjoyed so many successes over the years and become one of the UK’s oldest and most trusted dating brands.

Dating Safely & Confidentially

We check everyone out very carefully; their ID (we always insist on photographic evidence), their residency and who they live with, we search for any record of involvement in fraud or any type of money crime globally and look for other evidence of crime. So you can be confident that we know the person well and are able to recommend them to you wholeheartedly in every instance. Safer dating is a cause that all members of the Dating Agency Association get behind and it is always at the very forefront of the minds of our Matchmakers, so you can date with confidence, knowing that our database is probably one of the most carefully checked in the whole of the dating industry.

Want To Talk To A Matchmaker?

Get in touch now on: 0800 644 4170 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Our Fees Are Competitive

Because of the quality and highly personal nature of our service, it does cost more than online dating, although if you choose a high end online service and pay monthly for over a year, then the Avenues service may actually be cheaper. However, with Avenues you’ll be getting our in-depth interview and profiling, then other vetted individuals recommended to you by your own Personal Matchmaker, who will be there to speak with and to support you on along your dating journey.


When compared to our competitors within Personal Matchmaking, we know that we offer excellent value for money. In a recent survey, our membership options were all considerably better value than the UK average and typically just a fraction of the cost of many London based matchmaking agencies - great news and might be a little surprising to many.

Taking The Next Step

With Avenues, taking the next step is simple and straightforward. We are open from 9am until 9pm most days, including the weekend and most Bank Holidays. You can call us on 0800 644 4170 or fill in our contact form on this website and one of our friendly Membership Advisers will get back to you as soon as they’re next free, to talk you through our service, without any obligation or pressure. They will answer honestly any questions you may have. It could be the start of changing your life for the better, so please make that call or complete our enquiry form whilst it’s at the forefront of your mind – right now!

Safer And Risk Free Dating

Are you looking for that perfect partner for a wonderful new relationship?  If so, Avenues is a very well established traditional, off line dating agency which has been introducing people over 40 and including those 50 and 60 plus, very successfully over past years, since our formation in 1995. How we work – finding a new partner the Avenues way, means that we never compromise our standards, in terms of the quality of members and our personal service provision to our members.

Every Member Interviewed & Vetted

In these days of uncertainty about the safety of online dating, it is refreshing to find a credible alternative with a strong human element to it. Through Avenues, you are assured that everyone you meet will first have been vetted and interviewed, so you can be sure they really are who they say they are.

Getting Started

We believe that the most important aspect of the matchmaking process is that very first conversation with us. That's the start of  our relationship with you and helping you to find a new partner. We want to make it as easy as we possibly can for you and see the real you, as you are today. Our interview process is very friendly and informal, whilst we build a comprehensive picture of you.  Only knowing you in depth can enable us to properly understand you and the hopes and dreams you have for the future, in order for us to begin to seek out that perfect partner from our extensive database from every corner of the UK.

Our Initial Meeting With You

We get to know you either in person at our offices or by having a telephone or Skype interview, although a home interview can be arranged if preferred and is included on a complimentary basis for our Diamond level members. We will then ask you to provide us with photographic proof of ID and at least 2 current photographs. The next step is then creating your profile, which we will ask you to approve  before the matchmaking gets underway. When a potential match has been found we send you the details in a confidential email or if preferred, by post.

Excellent Value For Money

Our service is heavily people focused and very personal, but that doesn’t have to mean that it is expensive. We are based in rural Warwickshire, rather than in London or the South where office space is at a greater premium and consequently, we keep our costs low as possible.

Become A Respondent Member Free

Occasionally we go outside our Preferred Member Database, to headhunt for a client who is looking for a specific type of partner and we may look at Respondent Members for this purpose. If you would like to join as a Respondent Member for FREE then click here and we would consider you for this type of membership. You would need to complete a short profile and upload your photographs - which we promise would never be used on any sort of public website and will always remain confidential. But please remember we would never be actively matching you, in the same way as a paying member.