0800 644 4170
We believe that starting a new journey should begin with clarity and confidence. We've gathered answers to some of the most frequently asked questions we receive from people considering our service.
If your question isn't answered here, please don't hesitate to contact our friendly team based right here in Nottingham for a confidential chat.
The difference is personal attention and safety. Online dating leaves you to do all the work—endless swiping, writing messages, and worrying about fake profiles. At Avenues, we do the work for you. We are an offline service; your profile is never public. We personally interview every member and then use our professional expertise to make thoughtful, hand-selected introductions to genuine, like-minded people.
Our focus is on fostering connections that go deeper than a first glance. We begin by sharing a comprehensive, written profile that truly captures a person's personality, values, and lifestyle. Once both individuals have reviewed the profile and expressed a mutual interest in meeting, photos can then be exchanged with consent before the introduction is arranged.
Quality is our priority, not speed. The timeframe can vary depending on your personal circumstances and the specifics of what you're looking for in a partner. We would rather take the time to introduce you to the right person than rush to introduce you to just anyone. Your personal matchmaker will keep you informed throughout the process.
This is a normal and expected part of the dating process. There isn't always a spark, and that's okay. We encourage you to provide us with honest feedback after every introduction. This helps us to refine our search and learn more about what you're looking for, making subsequent matches even more attuned to your preferences.
We view our service as an investment in your future happiness and well-being. Our fees reflect the comprehensive, personal, and professional service we provide, including in-depth interviewing, ID verification for all members, and the dedicated time of our expert matchmaking team. Because each membership is tailored, we discuss all fees and options transparently during your free, no-obligation consultation.
While we have a wonderful track record of creating successful relationships since 1997, it would be unethical to guarantee you will find love. What we can and do guarantee is that you will be introduced to genuine, eligible individuals who have been personally interviewed and vetted, and who we believe are compatible with you, significantly increasing your chances of finding a lasting connection.
The "free" model of online dating is often paid for with your personal data, your time, and your emotional energy. Our membership fee ensures a high level of commitment from all our members and allows us to provide a premium, confidential service without ads or data-sharing. You are paying for safety, discretion, and the expertise of a professional team dedicated to your search.
Our vetting process is thorough and multi-layered. It includes a detailed personal interview with one of our team and mandatory proof of identity (such as a passport or driving licence). This ensures every member is genuine, single, and truly committed to finding a partner, creating a much safer environment for everyone.
Your privacy is our highest priority. Your profile will NEVER be public or appear online. We are a traditional, offline agency. Your details are stored securely in our private, internal database and are only ever shared with a potential match with your explicit permission. We are registered with the Information Commissioner's Office (ICO) and adhere to all data protection regulations.
Our members are vibrant, discerning men and women over 50 from all walks of life. They include professionals, business owners, retirees, and academics. What they share is a common goal: they are serious about finding a genuine, long-term relationship and value a more dignified, personal, and effective way to achieve it.
While our head office is in Nottingham, we are a national agency with members across the UK. We have the capability to match individuals across the country.
Historically, our primary expertise has been in matching men with women. However, we are fundamentally committed to helping people find companionship. We welcome you to contact us directly and confidentially to discuss your individual circumstances and to see how we can best assist you.
Our team is here to help. For a confidential, no-obligation chat about your personal situation or any other questions you may have, please get in touch. We're always happy to talk.
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0800 644 4170