At Avenues Dating we have been providing exclusive personal introductions for the over 50s in the East Midlands since 1997. Since that time we have gathered a very large database of personally interviewed and vetted people, all of whom have been ID checked. We work exclusively for those who are currently genuinely unattached and over 50, with no upward limit.

Your relationship with us starts from your initial contact (phone or email). We will then take you through how it works and arrange a friendly and confidential interview with you to get things started. We draft an attractive and complimentary profile of you for you to approve, then move forward to suggest suitable members for you to consider meeting. You'll have personal Matchmaker working for you who will want your feedback on those she recommends to you as this helps us refine future searches, working towards finding the right one for you.

Lets face it, what you want today is not necessarily what you where looking or hoping for 20 years ago and dating is often a journey of discovery in finding out what now suits us best.

We believe the service we are offering you today is a far superior alternative to on-line dating and all the pitfalls associated with that way of meeting others.