Back in 1997, the dating landscape was vastly different. The internet was in its infancy, and options for discerning singles over 50 were limited to lonely hearts ads and the hope of a chance encounter.
Our founder saw a clear need for something better—a service that offered dignity, privacy, and a truly personal touch. Avenues Dating was born right here in the heart of the UK, founded on the principle that everyone deserves the chance to find meaningful companionship, regardless of their age.
While technology has changed the world, our core mission has not. We have proudly remained an offline, personal matchmaking service, providing a trusted and effective alternative for those who seek genuine connection beyond a computer screen.
Our work is built on a foundation of trust and mutual respect. These values are at the heart of everything we do.
We operate with complete honesty and transparency. Your safety and confidentiality are non-negotiable. All members are personally interviewed and vetted because your peace of mind is paramount.
We understand the courage it takes to re-enter the dating world. We listen, we offer support, and we treat every member's journey with the sensitivity and respect it deserves.
You are not a number in a database. We reject the one-size-fits-all approach, taking the time to understand you deeply so we can make thoughtful, hand-selected introductions based on true compatibility.
Our team is our greatest asset. With decades of combined experience in matchmaking, we are friendly professionals who are genuinely invested in your success.
We are registered with the Information Commissioner's Office (ICO) and adhere to the strictest data protection practices. Your identity is always verified.
Your profile is never public. Your details are only shared with a potential match after we have discussed them with you and received your permission.
You will always be treated with respect and understanding by our dedicated team. We are here to support you, not just to sell you a service.
Now that you know our story, we would be honoured to help you begin yours. The journey to finding meaningful companionship starts with a simple, friendly, and completely confidential conversation.