More Than a Service: A 25-Year Commitment to Companionship

More Than a Service: A 25-Year Commitment to Companionship

Learn about our story, our values, and the dedicated team that has been passionate about bringing people together since 1997.

It All Started with a Simple Idea.

It All Started with a Simple Idea.

Back in 1997, the dating landscape was vastly different. The internet was in its infancy, and options for discerning singles over 50 were limited to lonely hearts ads and the hope of a chance encounter.

Our founder saw a clear need for something better—a service that offered dignity, privacy, and a truly personal touch. Avenues Dating was born right here in the heart of the UK, founded on the principle that everyone deserves the chance to find meaningful companionship, regardless of their age.

While technology has changed the world, our core mission has not. We have proudly remained an offline, personal matchmaking service, providing a trusted and effective alternative for those who seek genuine connection beyond a computer screen.

Our Guiding Principles

Our work is built on a foundation of trust and mutual respect. These values are at the heart of everything we do.

Our Guiding Principles
1 : Integrity 1

Integrity

We operate with complete honesty and transparency. Your safety and confidentiality are non-negotiable. All members are personally interviewed and vetted because your peace of mind is paramount.

2 : Empathy 2

Empathy

We understand the courage it takes to re-enter the dating world. We listen, we offer support, and we treat every member's journey with the sensitivity and respect it deserves.

3 : Personalisation 3

Personalisation

You are not a number in a database. We reject the one-size-fits-all approach, taking the time to understand you deeply so we can make thoughtful, hand-selected introductions based on true compatibility.

Meet Your Dedicated Matchmakers

Our team is our greatest asset. With decades of combined experience in matchmaking, we are friendly professionals who are genuinely invested in your success.

Jenny profile image

Jenny

Membership Adviser

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Alex profile image

Alex

Membership Adviser

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Zoe profile image

Zoe

Membership Adviser

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Natalie profile image

Natalie

Executive Matchmaker

Contact Natalie Contact Natalie
Lisa profile image

Lisa

Membership Adviser

Contact Lisa Contact Lisa
Our Guiding Principles

Our Promise to Every Member

A Safe & Secure Process

We are registered with the Information Commissioner's Office (ICO) and adhere to the strictest data protection practices. Your identity is always verified.

Complete Confidentiality

Your profile is never public. Your details are only shared with a potential match after we have discussed them with you and received your permission.

A Personal & Dignified Experience

A Personal & Dignified Experience

You will always be treated with respect and understanding by our dedicated team. We are here to support you, not just to sell you a service.

Let’s start your story

Let’s start your story

Now that you know our story, we would be honoured to help you begin yours. The journey to finding meaningful companionship starts with a simple, friendly, and completely confidential conversation.

Request Your Free, Confidential Consultation Request Your Free Consultation Learn About Our Process Learn About Our Process